![]() This iterative method of discovering new topics and keywords in Google Trends can help you come up with a long list of relevant keywords, which is exactly what you want in a keyword research tool. Typing in dog food into Google Trends and scrolling down to the Interest by region section, you will see the following.Įxploring the related topics and queries reports for this keyword could give us even more keyword ideas. Let’s say that you have a website that sells different types of dog food. I have listed this step as optional, because it your target audience is not limited by region(s), then you can skip this step. If your target audience is limited by geographical region(s), you should include this step. If you were looking to find keyword data to rank on Google images, news, Google shopping, or YouTube (more to come on the YouTube search filter later on in our guide), then you can change the filter as needed. This will provide you data in Google Trends for your keyword from Google’s standard web search, which is what we want. Google Search Category Filtersįor the Google Search category filters, since we are covering keyword research for a website, we will leave this filter on Google’s standard web search, which is listed as the Web Search filter. Otherwise, the search term apple would return results related to the fruit as well, which would be in the Food & Drink category. If you were only looking to return data in Google Trends for Apple products from the tech company, I would switch the category to Computers & Electronics. The only time I would recommend changing this is if your keyword could be synonymous with other keywords that could produce irrelevant results.įor example, the keyword apple, would be synonymous with the tech company Apple, as well as the fruit. Configure The Categories Filterįor the category filter, I generally recommend leaving this filter as is, which will be the All categories filter. Once you have checked the seasonality of your keyword over the past 5 years, switch your time filter back to the past 12 months, and let’s continue on. This can help you determine specific keywords in your niche that are seasonal, and will tell you when you should be producing the content for those keywords. If your website or business is limited by geographical location, then I recommend configuring the region filter to better suit your needs.įor example, if you have an ecommerce store that only sells to the United States, you should change the region filter to the United States. Let’s start with configuring the region filter first. Next, what we are going to do is start configuring and changing some of the various filters in Google Trends to get some additional information and context that we can apply towards our keyword research. In a later step, I will show you how to compare the popularity of keywords, so that you can choose which ones you should prioritize. This is perfectly fine for keyword research usage. Therefore, you are not being shown absolute search volumes in Google Trends, but rather relative search volumes. 100 represents the peak number of searches for the keyword, while 0 represents the lowest number of searches. The scale shown on the graph is a relative scale from 0 to 100. I could start by typing dogs into the Google Trends search bar. If your not sure what search term to start with, think of something that can describe your website in a few words.Īs an example, let’s say I have a website that is in the dog niche, and the main goal of this website is to provide informational content to help dog owners. Įnter a search term that is relevant to your business or website into the Google Trends search bar. Enter a Keyword and Configure Google Trends’ Filters Bonus – Use Google Trends for YouTube keyword Research.Enter a Keyword and Configure Google Trends’ Filters.Here are the 5 steps that we are going to cover in this guide: I will show you how to use Google Trends for keyword research in my step-by-step guide below. How To Use Google Trends for Keyword Research Google Trends is an easy and effective keyword research tool that you can use as a standalone tool, or alongside various other keyword research tools to help improve your overall keyword research strategy. Yes, Google trends can be used for keyword research. ![]() Google Trends provides data from Google’s:Ĭan You Use Google Trends For Keyword Research? Google Trends is a free online tool from Google that allows you to find and compare the trends of keywords and topics over time. ![]()
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